"A family based in the northern part of London is looking for an remarkable and experienced instructor to assist their smallest child on his early path to turning into an British gentleman."
Upon seeing this advertisement, you might easily skip the term "beginning" as just a turn of phrase.
However, it may be the most significant part of this unusual position posting, as it attempts to find a mentor for a infant.
Numerous of applications have now been received since the unnamed family posted their search for the £180k-a-year tutor, who has to be "someone very special".
In recent few weeks, the listing has attracted notice in the media, with numerous wondering why?
Innovative Idea
Adam Caller, chief executive of Tutors International, which is assisting the family in their hunt, said that in spite of first doubt, he found the idea "visionary", and "advanced".
When he consulted the family, he mentioned they understood the atypical nature of their requirement, and how early in age their son is.
Nevertheless, they explained that they "didn't want to wait any longer" to hire a tutor, as they had postponed until their elder sibling was five, and by that point "cultural conditioning had already set in".
But what does the family mean by "cultural leaning"?
It's "everything", he replied. "The manner you eat, the manner you speak".
He explained the older sibling had absorbed "really subtle, body language" from the family, and had taken on their cultural habits. The family explained to Adam they wished to avoid history to repeat itself with their new baby.
The strategy: To engage a English tutor, who needs to speak with standard English accent, to influence the baby from day one.
Osmotic Learning
"A great deal of the development at the beginning here is somewhat acquired indirectly," stated the CEO.
It's via this subtle influence that the family are aiming the child will acquire the English characteristics they aim to cultivate.
He explained the tutor must be somebody who went to "the appropriate educational institutions – similar types of schools as the family plan to send their son to".
"The educator just has to be the suitable individual, they'll be performing things they don't even know they're doing, simply by nature," he added.
Cost Not Relevant
The family explained to Adam the chosen tutor should preferably also have understanding of or enthusiasm in equestrian activities, alpine skiing, the arts and music so as to shape the child in a broad spectrum of hobbies.
Additionally though, he said the family wanted the tutor to register the child on a variety of courses so the child would be "equestrian training and picking up an instrument by the time they are around three years old".
In the family's view, helping their son grow into a "UK sophisticate" will result in accomplishment and provide access.
"Taking into account the rights and wrongs of that, because it's definitely a status symbol," he adds.
But, notwithstanding all this instruction in "UK identity", could the child absorb what is termed cultural influence from the multicultural family he lives with in any case?
"Certainly", replied he. "The family know this might not succeed, but they've merely embraced the view of, 'let's give it a go and we should start as early as we can', because the expense of it is irrelevant," he stated.
Impractical
There are some in the private teaching field who have these reservations.
Peter Cui, CEO and founder of Blue Education, who provides private tutors, commented that "the development of becoming bicultural, or in fact, becoming oneself, is something that must be experienced personally, not engineered."
The expert explained that he had relocated from Asia to the UK at the age of 7 years old, and had been brought up knowing and embodying two backgrounds. He continued to be educated at Cambridge University.
"The notion that one individual can serve as a embodiment of Britishness, a person who can in some way transplant the qualities of a British gentleman to a 12-month-old child, seems to me naive and unfeasible," he stated.
"From my perspective, having a distinctly UK tutor from babyhood will not instantly produce the goal they hope for.
"I never had such a figure, and nevertheless I have been fortunate enough to live many of the opportunities they desire for their son."
He stated: "The fact is, self-identity should not be dictated from the external environment; it must be chosen, and it must come from within."
Acquiring Englishness
Certainly, Britishness is something the expert believes can be instructed – and commercialized.
"I think the fact that the global community holds us in this respect is something that we should be cherishing|valuing|appreciating