The platform is rolling out a fresh option that enables them to cut down on the quantity of AI-made media appearing in their timelines. This move comes as the platform disclosed that it currently hosts more than 1 thousand million AI videos.
Testing and Rollout
The update is being tested over the coming weeks before a widespread release. This development coincides with a rise in AI content, driven by new AI video creators.
AI Proliferation Online
Studies have shown that approximately 10% of the quickest rising content creators on a competing service only show clips produced artificially. A significant portion of this material is deemed mass-produced AI material, a label for inferior, bulk-generated content that is frequently illogical or dreamlike.
“We know from our community that a lot of users like content produced via AI tools, from computer-generated images to science explainers, and we intend to offer the community the ability to adjust the amount of that, according to their own likes,” commented a spokesperson.
Scale of AI Content
The service disclosed that there are now 1.3bn videos on its service identified as artificially created. Collectively, in excess of 100 m videos are added to the platform each day, making AI content a relatively small part of its complete catalog.
User Control Features
Users will be in a position to reduce or increase the level of AI content they see by opening the content preference feature in the application and selecting “AI-generated content”. Further subjects that currently be adjusted under the tool encompass current affairs, clothing, cosmetics, and dance.
Platform Guidelines
Its policies mandate users to label “realistic” AI-generated content, and it prohibits harmful AI impersonations of public figures or crisis events. Any believable AI-generated clip that is not labeled can be deleted under its terms of service.
In addition, the platform will henceforth apply an “AI-made” tag to content produced via its own AI tools, or flagged by an industry-wide initiative for identifying AI-generated material. This action is aimed to deter users from seeking to circumvent the disclosure requirement.
Educational Initiatives
TikTok is additionally introducing a $2m AI literacy fund for specialists and institutions to develop informative material about responsible artificial intelligence. This initiative will assist non-profit groups dedicated to training computer science.
Moderation Strategy
TikTok has supported its content review process, amid debate over plans to make redundant a large number of review team members in Britain. It is planning to eliminate a significant number of roles in its user protection team in the UK capital, with worker representatives and online safety experts voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead explained that human moderation would still have a role, but AI can protect employees by eliminating the most graphic content prior to it is viewed by people. The platform reported a notable drop in disturbing and violent content handled by content reviewers over the previous year due to the use of its machine learning processes.
We believe it is crucial to integrate staff and AI to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to minimize viewing of unsafe media as rapidly, which is where a significant AI assistance is making a difference operate efficiently.”
