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The musician contributes £25,000 Mercury Prize to independent music venues

The artist receiving the award in his hometown
Sam Fender won the honor in October in the North East

The artist has donated the full amount of his £25,000 Mercury Prize cash to the MVT, which operates to preserve the United Kingdom's small live music spots.

Fender was given the prize on mid-October as his third album People Watching was chosen as the top album of the past year.

He has decided to give the cash to the MVT, in appreciation of the vital role small stages had in his beginning days.

"I wouldn't be doing what I am doing today if it wasn't for all the shows I played around the area, and beyond, when I was beginning," stated Fender. "These spaces are legendary, but they are in difficulty."

Beginning in 2023, over 150 of these venues have permanently closed – roughly 16% of the whole industry in the UK.

In the last year, top acts including Pulp, Coldplay, Katy Perry and Ed Sheeran have all backed the trust in its initiatives to help venues survive, by applying a minor surcharge to their ticket costs, which benefits local stages.

Fender also joined in, collecting in excess of £100,000 on his 2024 arena tour to help numerous grassroots venues across the UK.

The money assisted locations that were facing imminent closure due to issues caused by flooding, blazes and family tragedies, as well as regulatory hurdles, conflicts and noise complaints.

Other venues obtained financial assistance in improving amenities and sound and lighting systems that helped performers and fans.

"The notion that funds from shows in major spaces backs the local stages, where it begins for musicians like me, is just logical," Fender has stated.

Pulp members on stage
Pulp are one example who gave their Mercury Prize winnings to good causes

The musician is far from the only musician to donate his Mercury Prize funds to worthy causes.

In they won the prize in 1996 for their release their work, frontman Jarvis Cocker announced that the band would give their prize money to the charity War Child.

That year, musician Ms Dynamite split her award across several organizations, such as the NSPCC and a Sickle Cell organization.

"Additionally, I donated a £1,000 to Highgate Newtown, to their gymnastics class, because I practiced gymnastics when I was growing up and they needed better apparatus," Ms Dynamite told outlets.

Two years ago, Ezra Collective donated their funds to the local youth club that supported their group, in addition to other local music groups.

Also winners that year they gave their prize to a multiple sclerosis charity after a acquaintance was diagnosed the disease.

"The victory was quite enough," remarked vocalist the singer. "The prize was the extra but we could do without the bonus, because we had the cake. So our winning touched the lives of others."

Recently, the Music Venues Trust revealed it had protected a couple of grassroots venues in south-east England, by placing them under local control.

One venue in Southampton and the other in the city were acquired under the public acquisition scheme, which is backed by Arts Council England and music fans who acquire "shares" in the properties.

About the author

Stacey Spencer

A seasoned business analyst with over a decade of experience in market research and strategic consulting.

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